Back in March 09 Ilsa designed a new REthinkthings seating product using her new found RhinoCAD skills and entered the design into the one good chair furniture design competition organized and judged by the sustainable furniture council.

Ilsas design reached the 20 strong semi final stage and will be exhibited in Los Angeles this Autumn. Ilsa is now seeking investment for working prototype production and intends to try to bring the product to the mass market in 2010.

Pierre is a stackable monocoque injection moulded polycarbonate stool which can be speared into the ground at outdoor events. The height and seating angle can be adjusted by digging deeper into the soil or sand.

http://www.onegoodchair.com...

The REthinkthings Iconic Innovation product design agency and soon to become education centre opened for business on the 12/08/09.

Ilsa parry – director will be working to create an education and gallery space alongside the design studio / office and prototyping workshop she has already set up there. Watch this space for the launch party to be announced

In June 2009 Ilsa was accepted onto the Liverpool John Moores graduate enterprise fellowship program to consolidate the REthinkthings product design agency and find opportunities for growth.

Ilsa is currently working with LJMU to get all REthinkthings products to market over a three year period whilst Ilsa constructs a growth plan for the business with the final aim of setting up the Iconic Innovation education centre as a social enterprise.

In April 2009 REthinkthings took a stand at Pulse giftware show at Earls Court London. It was here that Ilsa first showed the early version prototypes of Kaspa and made contact with several retailers interested in stocking the product once in steady production.

For this show, Ilsa shared the stand with Ana Maria Pasescu Stewart and Mike Cloke, both fellow contestants on the Starck BBC documentary program on which she featured. All three exhibited innovative product solutions under the REthinkthings brand which aims to communicate examples of “better” product design.

Ilsa is welcoming enquiries for shared stand application from new graduates under the REthinkthings brand for Pulse 2010.

Ilsa has been working with P4 CADCAM of Bedfordshire on the prototyping and small batch experimentation of the Kaspa product.

This company have been invaluable in their assistance with the Kaspa product and Ilsa with the help of Adam Treen has been able to now declare that Kaspa is finally production ready.

In February 2009 Ilsa sent “Sworth” – a new recycling lighting product idea to the Australian international furniture fair in Sydney.

At this show, Sworth was shortlisted for the “green” award as it reuses industrial manufacturing waste to create a striking lampshade of metallic chaos which refracts and reflects the light.

Sworth is currently being shown around the UK by Redesigndesign as part of their “lighten up” sustainable lighting touring exhibition.

Ilsa was included in the published book that REdesigndesign brought out in conjunction with this show.

At Design show Liverpool in June 2008 Ilsa was interviewed by Channel M TV about her work for REthinkthings.

http://www.youtube.com/watch?v=iAi-k0DcEbk

It was the start of things to come as it was here that Ilsa also received the invitation to apply for the Philippe Starck school of design TV show which she was then accepted for as one of 12 contestants from hundreds of applications.

Ilsa filmed the show during winter 08 and the show will air on BBC 2 as a six part series in 2009.

Ilsa Parry does her first independent exhibition at a trade show under the REthinkthings brand and launches with a test marketing exercise of all her prototypes at Design Show Liverpool in the Contemporary Urban Centre Liverpool in June 2008.

Feedback from the public indicated that Kaspa and Pawly were the most interesting lighting products to the viewing public. REthinkthings at Liverpool Design Festival.

Ilsa Parry has organized for 6 of the contestants from the BBC show Design for life to exhibit together at the UK's largest design trade show event 100% Design (Futures) at Earls Court London this September.

The 6 will exhibit under the same name as the TV show on which they feature and will use the opportunity as a platform to launch their new products – Post Paris...

REthinkthings will here exhibit four products Kaspa, Flo, Pippa and Spyke. Ilsa is seeking investment either through licensing deals or through sales return percentage with self production methods in order to bring these exciting fresh products to market.